Search engine marketing services

Eurosia Technologies is an industry-leading SEM management firm that can assist you in increasing your company’s online success. Our SEM management services may help you experience exponential development that allows your business to grow in your market whether you want to boost visibility, traffic, sales, or all of the above. 

What are search engines?

Simply search engine is a software system that is designed to find out online searches and provide the best possible quarry based on users’ search query. As a digital marketing agency our primary goal is to ensure search engines can find your website easily and rank high search engine page results(SERP). Search engine have three magnificial functions:

1. Crawl:

Search engines scour the internet’s billions of pages for new and updated material, such as web pages, videos, PDF files, and photos, using their own web crawlers or search engine spiders. Spiders from search engines retrieve a few web pages and then follow the links on those pages to find new URLs.

2. Index:

Search engines result and arrange content in this section depending on keywords, data, recency, and user activity. The new URLs discovered during the crawling process are indexed in Caffeine, a vast database that may be recovered when the content on the URL matches with a search result searched by an online user.

3. Rank:

Web search tools arrange site pages and rank them in light of pertinence to give the most valuable query for clients. The top site positions on SERPs, the more noteworthy your inquiry perceivability and importance to the question.There are various web search tools available that are set as a default with site browsers. These incorporate Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt. Here take an intensive glance at the search engine market share all over the world the world: ( Add a infographic for these browser)

Information by Pew Research Center shows that 1 of every 4 internet based clients or around 33 million U.S. grown-ups use web crawlers to perform web research consistently. People and associations utilize these web search tools in light of multiple factors, including research, shopping, brand advancement and diversion. For organizations, web crawlers act as a valuable stage for social occasion information, keeping awake to date with news and patterns, monitoring contests and showcasing. They give search publicizing valuable open doors that assist advertisers with acquiring higher hunt perceivability and close deals quicker than through SEO alone. Web search tool promotion is vital to working on your advanced presence and getting better memorability. Most organizations, however, jump into web index promotion without completely understanding what SEM is. Some are even neglectful of the various SEM publicizing diverts accessible on the lookout. Thus, a couple of advertisers receive the rewards of web index showcasing arrangements. Let our web search tool promoting organization show you the quick and dirty of paid web search tool advertising. Peruse on and we should get everything rolling with your SEM advanced promoting effort.

What is search engine marketing?

Search engine marketing is a marketing strategy that is used to increase the visibility of your website in search engine results page(SERP). If the industry term once referred to  organic search activities such as search engine optimization (SEO) and paid, today it  refers almost exclusively to paid search advertising. Search engine marketing is also alternatively referred to as paid search or pay-per-click (PPC). 

Why SEM important? 

If the industry term once referred to organic search activities such as search engine optimization (SEO) and paid, today it refers almost exclusively to paid search advertising. Search engine marketing is also alternatively referred to as paid search or pay-per-click (PPC). 

How does SEM work?

Search engines use complicated algorithms to ensure that the most relevant results are returned for each search. It includes location and other available information. In paid search advertising, sponsored ads appear at the top  and  side of search engine results pages to gain more visibility and exposure than  organic results. Suppose you are a customer searching for a product or service online. Go to a search engine and start typing in your search terms (also known as keywords). On your  search results page, you will come across several ads for businesses whose keywords match  your search keywords.These ads appear prominently on the page, along with  other searches that match your keywords. Paid listings are very relevant to your specific search, so you’re likely to click on them. Now let’s look at how SEM campaigns work from the seller’s perspective. SEM networks are self-service operations. Once a marketer has chosen a network, they can launch a campaign  within a short period of time.

When setting up a campaign within an SEM network, the seller is asked to: 

  • Conduct keyword research and select a set of keywords related to their website or product
  • Select a geographic location where you want the ad to appear. 
  • Create a text-based ad to appear in  search results
  • Offer at a price they are willing to pay for each click on their ad

Text-only ads are easy to create. Marketers enter a headline, ad text, a call-to-action, and a URL for the hyperlink. Search engine marketing is considered the most efficient way to spend marketing dollars. 

Search Network Examples:

The two main search networks targeted by SEM professionals  are Google Ads and  Bing Ads.Google AdWords  actually consists of two networks: Google Search Network and Google Display Network. The first network consists solely of search-related sites owned by Google, while the second includes sites like YouTube, Blogger, and Gmail. Bing Ads allows customers to buy ads on both the Yahoo network of websites and the Bing network. Although Google Ads is a much larger network (about twice the size), Bing Ads is usually priced lower. Marketers can rank higher for a  competitive keyword set  for less than  Google.And some also report  higher click-through rates.

Is PPC(pay per click) search engine marketing essential to my business?

Yes, it doesn’t matter if you own a local brick-and-mortar business, an e-commerce business or a large corporation, paid search marketing should be  part of your digital marketing strategy. Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a lead converts. Advertising on Google Search is an inexpensive way to increase brand awareness. Digital SEM marketing makes your business more visible in search engines.And unlike traditional advertising tactics, Internet search engine marketing connects your business to a highly specific audience segment. Here are other benefits of PPC search engine marketing:

Better brand recognition: 

Internet search engine marketing allows you to select and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM allows you to place your brand name in the ad title, display URL, description and extension link. These tactics increase your chances of securing  ATF Google search results, increasing your brand awareness, and getting your products and services visible quickly.

Increase conversion:

One of the main advantages of Google SEM ads is the ability to deliver almost instant results with a quick return on investment (ROI). With the right search engine marketing solutions, you can get new sales and conversions  the same day. Remember that Google’s ongoing search advertising and campaign refreshes are essential to ensure your annual growth.

Specific targeting:

Statistics show that more than 30 billion  searches are made on Google every month and 99.9 percent of those global searches don’t match their targeting approach. With SEM PPC you can use different targeting options, e.g. B. Location targeting, ad scheduling and device targeting. to increase your ad performance and ensure your Google SEM campaign appears in the right places.

Grater campaign control:

Digital SEM  marketing makes it easier to manage your advertising budget, campaign reach and brand message. Like SEO, where search engines decide how organic search results are shown, Google advertising gives you control over your calls-to-action (CTAs), ad scheduling, audience targeting, and other aspects of your  ads.

Measurable growth:

Internet search engine advertising and marketing permits you to check your advert overall performance and degree the effects for every marketing campaign. With entry to in-intensity analytics and marketing campaign data, you could decide which advertisements generate the very best conversion fee to your employer in phrases of CTR, clicks, impressions and different metrics.

Improved organic traffic:

Internet search engine advertising and marketing permits you to check your advert overall performance and degree the effects for every marketing campaign. With entry to in-intensity analytics and marketing campaign data, you could decide which advertisements generate the very best conversion fee to your employer in phrases of CTR, clicks, impressions and different metrics.

For your PPC search engine marketing service contact our search engine marketing firm and discuss the details about search engine marketing service. 

What’s the difference between SEO vs PPC vs SEM?

SEO, SEM, and PPC are three commonly confused acronyms in the field of digital marketing. To help you navigate the online marketing sphere and better understand what  search engine marketing is and how it differs from other internet marketing methods, our search engine marketing agency takes a deep dive into the differences between these terms: 

Search engine optimization:

Search engine optimization is the practice To improve the structure and content of your website so that it appears in the SERPs, attracts highly converting traffic and increases your  organic search ranking. This includes both on-page and off-page optimization of the page. 

Pay per click optimization:

Search model  to promote branded offers across multiple online platforms including search engines, websites and social media channels.With paid search advertising, you pay for each action of your PPC ads. 

Search engine marketing:

Search engine marketing includes both SEO and PPC. However, it is more commonly associated with paid search. With SEM, you pay to have your website rank at the top of relevant searches Results.

Unlike SEO, PPC and SEM both follow a paid advertising model.However, pay-per-click marketing focuses solely  on increasing brand awareness and attracting specific customer segments through paid search tactics. Internet search engine marketing, on the other hand, follows  SEO and PPC best practices to achieve the best possible results. When you create a successful SEM PPC campaign, our search engine marketing company will develop a growth marketing plan aligned with your business goals. We determine how your target customers search at various  points in their buying journey to implement the most appropriate SEM ads that attract potential customers. To take your interaction with the brand  to the next level.SEO vs. PPC vs. SEM Let’s explore the different internet search engine marketing options  you can use depending on your goals. Work with our SEM agency to learn more about how to improve the performance of your internet search engine marketing campaign.

Our  PPC Advertising services:

The digital world is changing day by day. Now more than ever, search engines and customers are demanding a more targeted approach in order to keep your brand relevant in your respective area. At eurosia technologies, we evaluate a large number of website search  marketing strategies to ensure you are investing in a guaranteed way to increase your search visibility. There are numerous types of PPC search engine marketing tactics  you can use to achieve your goals. Take a deep look at our core marketing services.  

Display advertising:

Display advertising focuses on capturing the attention of online users in order to convince them to take a specific action, like subscribing to a newsletter or registering for a free software trial. Image ads consist of text, images, or videos that appear in specific areas of a website or social media platform. The goal of display advertising is to get site visitors to click through to a landing page and complete an action. Display ad campaigns are billed on a cost-per-click (CPC) basis of . That means you pay for every click on your ads. Depending on the intended use, there are several forms of display ads to choose from:

Banner ads:

These are image-based ads that aim to drive visitors from the host website’s page to the advertiser’s website. With this display advertising method, you are billed per impression, click or action. Our display advertising agency combines static and animated media to capture the attention of your prospects. and force them to click.

Tactical ads:

These are full-screen, interactive ads that appear before users are directed to the original page they requested. Interstitial ads have high impression rates because they target users with relevant content at natural breaks in a platform’s flow. At Eurosia, our SEM experts determine the perfect time and place to place your ads and get more clicks.

Video ads:

YouTube’s social media advertising and marketing platforms opened up a new way for marketers to immerse their brands in a user’s browsing experience. Video ads appear before, during, or after a video stream. Create engaging video ads with strong calls-to-action.

Rich media:

One of the key aspects of our display advertising services is driving brand engagement within your set time frame. Rich media ads allow us to add a touch of creativity to soft ads for a higher engagement rate.

Invest in results-based display advertising services and engage more potential customers with your brand. Our display advertising agency will work closely with your team to identify the best display advertising services to get started.

Google shopping:

Google Shopping serves as a powerful advertising platform for e-commerce businesses to generate sales and revenue. Google Shopping Ads are also called Product Listing Ads (PLAs) and appear in Google search results for a product. These types of ads are particularly effective because they display prices and high-quality images of goods from different brands in the product listing. It doesn’t matter if you own an offline store or a thriving ecommerce business, Google Shopping Ads are a great investment to grow your sales. Because product ads appear at the top of the SERPs, you get more qualified traffic from prospects with a clear intent to buy. Google Shopping helps you to get the most out of your Google Shopping ad campaign, our SEM experts target your ads by intent. We created two different campaigns to capture branded and unbranded searches. In this way, we determine which advertising campaigns generate the highest conversion at the lowest cost. As a trusted SEM company, we also offer:

  • Keep your prices competitive
  • Optimize your product data
  • Use smart bid strategies
  • Test your bids thoroughly 
  • Place keywords in your product title 
  • Connect your Google Shopping ads to your physical store 

Request our SEM services and we will help you maximize your  Google Shopping advertising budget. Call our search engine marketing agency now to learn more about our SEM services.

SEM services:

Eurosia Digital Marketing Agency is a reputable search engine marketing company based in Dhaka, bangladesh. For over 3 years, we’ve been helping hundreds of clients across industries increase their brand awareness and claim their spot on the coveted first page of search results. Our SEM agency has worked with local companies and industry giants to uncover their greatest market potential. Check out how our paid search agency  helped these three companies achieve rapid ROI:

Keyword research and strategy:

Find the right keywords and improve your internet search engine marketing campaign. Our paid search agency ranks your keywords based on search intent, value, search volume, and the specificity of your branded offerings. We also perform competitive benchmarking to grow your keyword list and identify keyword themes that support your target customers’ click behavior.

Amazon PPC:

Get maximum visibility and impressions with Amazon Sponsored Ads. Our search engine marketing consultants optimize your Amazon PPC keyword strategy, adjust bids based on ad placements, and structure ad campaigns based on product performance. We experiment with different campaign parameters and monitor your Ad Cost of Sale (ACoS), ad performance and revenue to develop Amazon PPC strategies that attract new shoppers and drive more sales for your brand.

Video advertising:

Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximize our YouTube marketing services to increase awareness, engagement and conversions for your brand. Our YouTube video marketing company integrates keyword rich titles, descriptions and tags into your ads and focuses on mobile optimization to effectively deliver your brand message  on any device.

E-commerce advertising:

Partner with our search engine marketing agency and let us help you create a dynamic e-commerce advertising strategy that fits your budget. Our search engine marketing experts identify your strong value proposition, determine your earning potential and assess your demand curve. Using data and analytics, we create  ad copy and maximize targeting options to increase your sales and get faster results.

Social media paid advertising:

Show your ads on popular social media platforms and target specific audience segments with high purchase intent. As your trusted search engine marketing company, we provide integrated paid social media  advertising and YouTube video marketing services to increase your brand exposure and attract more prospects. We serve text, image and video-based ads and use social media analytics to track your campaign performance.

Landing page conversion:

Convert web site traffic into qualified leads with facilitation from Eurosia’s skilled SEM consultants. Our search promoting specialists craft keyword-driven content for your target personas, use sturdy headlines ANd CTAs and place distinctive pictures that resonate together with your ideal customers. We tend to strategically position your landing page parts to form an emotional reference to your page guests and drive additional conversions.

Paid search advertising:

Statistics show that almost 41 percent of consumers  click on an ad when relevant and engaging content is presented. Increase your lead generation and get instant results with cheap YouTube paid search ads and  marketing services. We conduct extensive keyword research, create ad group segments based on search intent, determine negative keywords, write compelling ad copy, and track your paid search visitors to improve your Quality Score and ad ranking. 

A/B testing:

Our search engine marketing company creates and tests multiple versions of your ads to understand which ones provide a positive ROI for your business. From your ad copy and variant layouts to your CTA and audience targeting, you can expect us to test various aspects of your search  marketing campaign. Arrange an appointment with one of our SEM consultants and let us talk about the implementation and optimization of your campaign.

SEM PPC management:

At Eurosia, we’re devoted to minimizing your ordinary expenditure and growing your marketing campaign efficiencies. Our seek advertising specialists oversee your paid marketing and marketing campaigns, from key-word studies and evaluation and marketing campaign control to advert optimization and analytics assessment. Trust us to offer PPC control offerings targeted for your backside line.

Bing and google ads management:

Dominate the major search engines and outperform the competition with Bing and Google Ads Management. We follow a multi-channel approach to strengthen your brand association and use numerous conversion opportunities on online platforms. Our search engine marketing agency analyzes your customers’ online behavior and expands your device targeting and adjusts your bid strategies based on campaign performance to achieve higher ad position and  better CTRs.

Remarketing:

We launch remarketing campaigns to create continuous reminders of what your brand offers and generate more profitable results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments, and creates relevant ad copy that entices quality prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has  you covered.

Search engine optimization:

Secure your place at the top of search results with Eurosia digital  marketing agency. We optimize your website structure, write unique and engaging content, and leverage multiple online platforms to improve your brand awareness and establish your authority online. Our search engine marketing company implements SEO and PPC best practices to ensure your brand stays in the minds of  your target market.

Why choose Eurosia technologies for your SEM services:

Eurosia Technologies is a leading innovator in PPC search engine marketing. Our YouTube marketing agency develops systematic internal processes to ensure that all of our clients campaigns and support services are successfully completed. Partner with us and get search engine marketing services tailored to your needs. What to expect from Eurosia:

  • Search engine marketing specialist
  • Multi Talented expertise
  • Supportive account manager
  • Full service online solutions
  • Recognized promoter in Digital Advertising
  • Descriptive champaign reports 

Contact us to get your desired service at our Eurosia technologies ltd.